I help leaders see the problem they are actually facing.
I spend a lot of time thinking about risk, process, strategy and management.
Not in the abstract, and not in the way it is usually discussed. I am interested in how people actually make decisions when the stakes are real, information is incomplete, and consequences do not show up neatly on a spreadsheet.
I am a business owner, an insurance professional, and a regulated financial services representative. Over time, my work has shifted from focusing on individual transactions to thinking more deeply about systems, incentives, and the quiet assumptions that shape outcomes. Especially for people who carry responsibility for others.
This blog exists as a place to think in public.
I write about decision making, uncertainty, leadership, and the tradeoffs that come with building something that lasts. Much of what I explore is informed by my work with founders and operators who are navigating complexity rather than chasing certainty. People who understand that risk is not something you eliminate, but something you manage thoughtfully over time.
The ideas shared here are reflections, not prescriptions. They are observations shaped by experience, reading, and conversations, not instructions meant to be followed blindly. Real decisions deserve context, nuance, and an understanding of individual circumstances.
Professionally, I own and operate a multi-line insurance business and I am registered to provide insurance and investment services under applicable Canadian regulation, in Ontario, Alberta and British Columbia. That work requires discipline, structure, and strict adherence to suitability and compliance standards. This blog is separate from that role. It is not a corporate communication channel, and it is not intended to provide financial, investment, insurance, legal, or tax advice.
I believe that good outcomes rarely come from shortcuts. They come from clear thinking, honest tradeoffs, and an appreciation for second-order effects. That belief informs both how I work and how I write.
If you are someone who builds, leads, or carries responsibility and finds value in careful thinking about risk, you will likely feel at home here.